3 Easy Ways to Make Your Website User-Centric

Websites are created for the user, right? Unless you’re just writing to yourself {or your mom} you’re going to want people to find your site and then stay for a while, reading your words, looking at your images and engaging with your offering.

If users are everything, why wouldn’t you want to take their point of view when doing anything to your site? Adopting a user-centric point of view is an incredibly effective way to approach both content creation and website design, and it will give you an immediate leg up on pesky competition.

Think about online experiences you’ve had that have been good and bad. What made them stick in your mind? What did you love? What did you hate?

Now look at your own website. Would you say your website is user friendly?

Regularly asking yourself the following 3 questions from your user’s point of view is an easy way to make sue your site is giving users the things they require in order to have a great experience {so they keep coming back, #duh}:

WHY SHOULD I CARE?

Obviously you think your site is the cat’s whiskers, otherwise you wouldn’t be spending time and money on it, but that doesn’t mean that you can assume everyone else will be as well. With so many competing distractions out there trying to get your customers’ attention you have to be crystal clear about why someone should care about what you’re offering.

  • Use strong imagery and a well-considered page layout to grab attention.
  • Make sure you clearly outline why your offering is unique.
  • Have an about page that tells your story, which is one-of-a-kind.
  • Use images throughout your site that support this message.

 

WHY SHOULD I TRUST YOU?

Again, you know that you’re legit and will deliver what you promised to the highest standards – but to a user who has landed directly on your site and has never dealt with you before, you’re just another anonymous net stranger. It’s your role to guide them through your content and keep users in their comfort zone.

Tips for all sites:

  • Be clear and upfront. Transparency is the name of the game here.
  • Simple things, like editing your posts to ensure they’re typo free and making sure your brand story is consistent throughout, reinforce the message that you’re trustworthy and know what you’re talking about.

Bonus points if you’re selling products:

  • Be accurate in your product listings and have photos clearly displaying the exact product.
  • Provide the user with testimonials from other happy and satisfied customers recalling the positive experience they had.
  • Lay out your timeline for dispatch and mode of delivery.
  • Provide a returns and refunds page that is easily accessed.
  • And finally, just be nice. Unpleasant or unreasonable retailers are an immediate deal-breaker and one of the biggest killers of trust.

WILL IT BE QUICK, EASY AND PAINLESS?

Ok, you’ve grabbed and held the attention of someone new to your site and gained their trust. Great! Except now you need something from your user. You might want to sell them something. Or you might want them to dive deep into your archives, spending hours reading the content you spent hours writing. Maybe you’ve got affiliate links set up and need them to click your link in order to grab a cookie.

No matter what the objective of your site is you’re going to want to make it quick, easy and painless to navigate and use so users can successfully accomplish their {and your} goals.

  • Always think about your user and be direct about what you are asking them to do
  • Have a clean and simple design that is easy to navigate
  • Make sure users can understand, at a glance, the purpose of your site.
  • Get your site to load quickly and don’t bloat it with too many ads.
  • Make it easy for the them to pay or contact you if they have a question or problem.

tl;dr

Users are the most important thing for a website. It’s important to consider their needs when designing a website and creating content. Regularly asking yourself the following 3 questions is a really easy way to build a website that is stronger, more compelling and more likely to convert:

  • Why should I care?
  • Can I trust you?
  • Will this be quick, easy and painless?

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