TUX & TABBY

BRINGING CATS INTO HIGH STYLE

Tux & Tabby is one of the world’s leading providers of design-led products for cats and their owners. Utilizing carefully selected natural materials and distinctive design, Tux & Tabby bring feline products out of the twee and back into high-style. Their products have been featured in major press including Elle Decor, Vogue, GQ, Country Living and Elle China. In addition to an
e-commerce store, their range can be found in high-end retail locations and boutiques in the UK, Germany, France, Japan, Hong Kong and South Korea.

OPPORTUNITY

According to the Humane Society of the United States, there are 8 million more domestic cats in the USA than dogs. If this is the case, then why is it so hard to find nice things for cats?

What began as a simple question led to a 2 year exploration into product design, pet retail and entrepreneurship. Tux & Tabby decided it was time to change the conversation and set out on a creative challenge to design luxury products for cats that reflected inherent feline beauty and grace.

DELIVERABLES

Brand Identity
Product Design
Web Design
Packaging
Collateral
User Research

“To respect the cat is the beginning of the aesthetic sense.”
Erasmus Darwin

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